The ITU World Triathlon Leeds 2018 has today launched a brand new, ‘recommend a friend’ campaign. The initiative, which stands to benefit current and prospective entrants, will run until midnight on 11 March 2018 and is aimed at rewarding loyal entrants of the event, whilst also encouraging a new audience into the world of triathlon.
The scheme was put together as a result of a survey sent out to current participants in December 2017. The survey sought to find what would entice people to recommend a friend to take part in triathlon. Results showed that discounted entry and a prize draw for a once in a lifetime opportunity were most appealing to current entrants of the ITU World Triathlon Leeds 2018.
The ITU World Triathlon Leeds has acted upon this feedback by giving entrants exactly what they want. The scheme rewards its current entrants by giving them a 10% rebate on their entry, whilst also allowing them to pass on a 10% discount code for as many friends as they wish in the individual GO TRI, sprint or standard distance events.
Entrants who successfully recommend a friend into the ITU World Triathlon Leeds 2018 will be entered into a once in a lifetime trip to Bermuda, complete with flights, luxury accommodation and standard or sprint distance entry into the mass participation event at the MS Amlin World Triathlon Bermuda. This once in a lifetime trip will see the lucky winner swim in crystal blue waters, bike across hilly terrain and run against a picturesque backdrop, all topped off with a 5-night stay in the incredible Princess Hamilton Hotel.
An entrant will be placed into the Bermuda prize draw as many times as the number of friends they successfully recommend to enter; extending their chance of winning greatly. However, their rebate will still remain at 10%. Full terms and conditions are available at https://leeds.triathlon.org/recommendafriend
With close to 3,000 entrants already signed up to ITU World Triathlon Leeds 2018, this year’s event is set to be the biggest and best of its kind. Entries into: GO TRI, sprint and standard distance events are available at http://leeds.triathlon.org
Chief Executive of British Triathlon, Andy Salmon commented, “We’re delighted to be able to offer something back to loyal entrants of this event. The ITU World Triathlon Leeds is not only about the elite starts but also a flagship event for the sport that encourages newcomers to put on their trainers and give triathlon a go.”
Event Director, Wayne Coyle said, “We’re really proud to be able to run this two-week campaign. We pride ourselves on rewarding supporters of our event and this initiative really emphasises that. The prize on offer is brilliant and will be a great reward for an ITU World Triathlon Leeds 2018 entrant.”
Partnerships & promotions manager, Alastair Jack, of Bermuda tourism said, “We’re thrilled to have teamed up with the ITU World Triathlon Leeds and be able to offer this fantastic prize. It’s always great to team up with other hosts of the World Triathlon Series; we’re delighted to offer an entrant of the ITU World Triathlon Leeds 2018 the opportunity to see what Bermuda has to offer.”